![]() ![]() Advertisementįurther Reading In Paris demo, Google scrambles to counter ChatGPT but ends up embarrassing itselfExactly how many billions of Google's $60 billion in yearly net income will be sucked up by a chatbot is up for debate. The back-and-forth nature of ChatGPT also means you'll probably be interacting with it for a lot longer than a fraction of a second. A ChatGPT-style search engine would involve firing up a huge neural network modeled on the human brain every time you run a search, generating a bunch of text and probably also querying that big search index for factual information. ![]() Google's results page actually tells you how long all of this takes when you search for something, and it's usually less than a second. Today Google search works by building a huge index of the web, and when you search for something, those index entries gets scanned and ranked and categorized, with the most relevant entries showing up in your search results. And a new report from Reuters points out another monetary problem with generating a chat session for every search: That's going to cost a lot more to run compared to a traditional search engine. Besides that fact, Google has had a chat search interface for seven years now-the Google Assistant-and the world's biggest advertising company has been unable to monetize it. Actually turning a chatbot into a viable business is going to be a challenge, though. Is a ChatGPT-style search engine a good idea? The stock market certainly seems to think so, with it erasing $100 billion from Google's market value after the company's poor showing at its recent AI search event. ![]()
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